In The Gambia, over 200 tourism-related MSMEs are turning their small hustles into sustainable businesses – thanks to the Yokute Accelerator Program

.Funded by the International Development Association (IDA) of the World Bank Group under the Tourism Diversification and Resilience in The Gambia Project (TDRGP), Yokute is more than training. It is mentorship, coaching, investment readiness, market access, and matching grants – with a special focus on female-owned businesses. In this documentary, we follow inspiring entrepreneurs from home-based to becoming an investment-ready brand that employs young men and women and celebrates Gambian culture. What you will learn:

• How Yokute is building resilience in The Gambia’s tourism sector
• How 200+ MSMEs are getting trained in finance, marketing, legal, and quality standards
• Real stories of women turning culture into business
• How matching grants and lead-firm contracts are changing lives

A production by Sahel Entertainment Studios / Sahel Films Academy in support of Gambian MSMEs. Watch, Comment & Share to support Made in The Gambia!